He
llo

House of Brave is a full – service
independent creative agency based
in Johannesburg, SA. Founded by
Andrew, Rob and Vanessa, three
industry entrepreneurs who simply
believed in a better way.

Being brave is a philosophy around
which our entire agency rallies and
informs our progressive results –
focussed approach.

House of Brave exists to challenge
the status quo with strategic and
creative intelligence. In doing so
we create brave spaces for brands
to live in and grow.

He
llo

House of Brave is a full – service
independent creative agency based
in Johannesburg, SA. Founded in
2011 by Andrew, Rob and Vanessa,
three industry entrepreneurs who
simply believed in a better way.

People

Welcome to a passionate tribe
of industry professionals firmly
grounded in our core principles.

We strive to get it right first time.
We do what we say we’ll do.
We take responsibility.
We are collaborative.

All of the above underpinned by
key disciplines designed to create
positive conflict, balanced ideas
and most importantly, generate
better results.

People

Welcome to a passionate tribe of industry professionals firmly grounded in our core principles.

We strive to get it right first time. We do what we say we’ll do. We take responsibility. We are collaborative.

All of the above underpinned by key disciplines designed to create positive conflict, balanced ideas and most importantly, generate better results.

Journey

Our ideation process allows us to put the
consumer journey and user experience
at the heart of the plan.

The process helps to identify best route
to market and maximise budgets and
impact. Most of all it ensures we deliver
best ideas that effect real change
and results.

Journey

Our ideation process allows us to put the consumer journey and user experience at the heart of the plan.

The process helps to identify best route to market and maximise budgets and impact. Most of all it ensures we deliver best ideas that effect real change and results.

Clients

Stories

Stories are integral to every culture
on earth. North. South. East.
Or West. They’re everywhere.
They give meaning to the world
around us and help us understand
each other. But the ones that are
memorable, transcendent, loved
and enduring regardless of how big
or small are always the brave ones.

VIEW

Stories

Stories are integral to every culture on earth. North. South. East. Or West. They’re everywhere. They give meaning to the world around us and help us understand each other. But the ones that are memorable, transcendent, loved and enduring regardless of how big or small are always the brave ones.

VIEW

MGD

Challenge: Communicate a brave beer
for a new generation of South Africans.

Idea: ‘A Fresh Take on Beer’ to revive
the ailing MGD brand in SA with a new
thematic brand campaign targeting
a mindset and not just a profile.

Results: The campaign achieved
the highest scores ever for likeability and
affinity for MGD. It was awarded the SAB
Gold Circle Award for Excellence in
Advertising.

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MGD

Challenge: Communicate a brave beer for a new generation of South Africans.

Idea: ‘A Fresh Take on Beer’ to revive the ailing MGD brand in SA with a new thematic brand campaign targeting a mindset and not just a profile.

Results: The campaign achieved the highest scores ever for likeability and affinity for MGD. It was awarded the SAB Gold Circle Award for Excellence in Advertising.

DAIRYMAID

Challenge: Everyone loves ice cream,
but it’s hard to differentiate between
tubs of vanilla happiness.

Idea: Take an existing product benefit,
“Double Creamy”, and refocus it as
an emotional amplifier for the
creative work: Double the Joy
and Double the Fun.

Results: The TVC scored as one of
the top 10 most liked ads in 2016.
Dairymaid remained the market’s
favourite and HOB was awarded the
client’s complete ice cream portfolio.

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DAIRYMAID

Challenge: Everyone loves ice cream, but it’s hard to differentiate between tubs of vanilla happiness.

Idea: Take an existing product benefit, “Double Creamy”, and refocus it as an emotional amplifier for the creative work: Double the Joy and Double the Fun.

Results: The TVC scored as one of the top 10 most liked ads in 2016. Dairymaid remained the market’s favourite and HOB was awarded the client’s complete ice cream portfolio.

1LIFE

Challenge: Build a brand for a direct
insurance client, brave enough to
do so, in a ‘sales only’ oriented industry.

Idea: A ‘bretail’ focused, TTL campaign,
designed to create a brand with a heart
whilst still driving hard sales, and
remaining media-agnostic.

Results: 1Life became the fastest growing
direct life insurer in SA in 2015, as well as
the first South African direct insurer to
win a Loerie and an Apex Award for
Effectiveness.

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1LIFE

Challenge: Build a brand for a direct insurance client, brave enough to do so, in a ‘sales only’ oriented industry.

Idea: A ‘bretail’ focused, TTL campaign, designed to create a brand with a heart whilst still driving hard sales, and remaining media-agnostic.

Results: 1Life became the fastest growing direct life insurer in SA in 2015, as well as the first South African direct insurer to win a Loerie and an Apex Award for Effectiveness.

TRACKER

Challenge: The client had a generic
offering, in a generic market, at a
premium price – not a good place to be.

Idea: Identify local opportunities to
demonstrate the benefits of Tracker.
“Welcome to Parkhurts” was
an on – the – ground activation that
highlighted Tracker’s ability to allow
people to park slightly further away from
the newly instituted metered parking,
without compromising their vehicle’s
safety, and their back pocket.

Results: With less than a R50 000
budget and a week to put it together,
the campaign repositioned Tracker
as the ‘peoples’ champion’ and
earned R450 000 worth of PR.

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TRACKER

Challenge: The client had a generic offering, in a generic market, at a premium price – not a good place to be.

Idea: Identify local opportunities to demonstrate the benefits of Tracker. “Welcome to Parkhurts” was an on – the – ground activation that highlighted Tracker’s ability to allow people to park slightly further away from the newly instituted metered parking, without compromising their vehicle’s safety, and their back pocket.

Results: With less than a R50 000 budget and a week to put it together, the campaign repositioned Tracker as the ‘peoples’ champion’ and earned R450 000 worth of PR.

BIDVEST
BANK

Challenge: Bidvest Bank is an
entrepreneurial bank for entrepreneurs,
which needed an entrepreneurial
campaign to challenge the market.

Idea: Let’s get it done. By focusing
on the spirit of the bank, to get things
done, we developed a distinctive
look and personality for the brand
that went against the grain
of other financial institutions.

Results: The “Let’s get it done”
campaign has unified the bank and
its staff, giving them a rallying cry
from which to build their brand.

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BIDVEST BANK

Challenge: Bidvest Bank is an entrepreneurial bank for entrepreneurs, which needed an entrepreneurial campaign to challenge the market.

Idea: Let’s get it done. By focusing on the spirit of the bank, to get things done, we developed a distinctive look and personality for the brand that went against the grain of other financial institutions.

Results: The ‘Let’s get it done’ campaign has unified the bank and its staff, giving them a rallying cry from which to build their brand.

OCEAN
BASKET

Challenge: Create an ATL campaign
with multiple executions, showcasing
many food offerings, whilst still
managing time and budgets.

Idea: The campaign needed to be
simple enough to adapt and add new
offers over time. Most importantly, it
needed to celebrate the food and bring
Ocean Basket’s unique ‘quirky’
personality to life.

Results: Consumers and franchisees alike
have heralded the animals campaign as
“the best campaign
ever done by Ocean Basket.”

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OCEAN BASKET

Challenge: Create an ATL campaign with multiple executions, showcasing many food offerings, whilst still managing time and budgets.

Idea: The campaign needed to be simple enough to adapt and add new offers over time. Most importantly, it needed to celebrate the food and bring Ocean Basket’s unique ‘quirky’ personality to life.

Results: Consumers and franchisees alike have heralded the animals campaign as “the best campaign ever done by Ocean Basket.”

NATURES
GARDEN

Challenge: Help this challenger brand
compete against a giant (the market
leader with nine times the
marketing spend).

Idea: We recommended that they
don’t advertise. Instead of spreading the
budget across multiple channels,
we focused on shopper marketing to
leverage the ‘golden mile’ in store.

Results: Nature’s Garden climbed to
number two in the market and became
the market leader in two of the major
retail chains in just two years.

BACK     NEXT

NATURES GARDEN

Challenge: Help this challenger brand compete against a giant (the market leader with nine times the marketing spend).

Idea: We recommended that they don’t advertise. Instead of spreading the budget across multiple channels, we focused on shopper marketing to leverage the ‘golden mile’ in store.

Results: Nature’s Garden climbed to number two in the market and became the market leader in two of the major retail chains in just two years.

NATURES
GARDEN

Challenge: Help this challenger brand
compete against a giant (the market
leader with nine times the
marketing spend).

Idea: We recommended that they
don’t advertise. Instead of spreading the
budget across multiple channels,
we focused on shopper marketing to
leverage the ‘golden mile’ in store.

Results: Nature’s Garden climbed to
number two in the market and became
the market leader in two of the major
retail chains in just two years.

BACK     NEXT

NATURES GARDEN

Challenge: Help this challenger brand compete against a giant (the market leader with nine times the marketing spend).

Idea: We recommended that they don’t advertise. Instead of spreading the budget across multiple channels, we focused on shopper marketing to leverage the ‘golden mile’ in store.

Results: Nature’s Garden climbed to number two in the market and became the market leader in two of the major retail chains in just two years.

NATURES
GARDEN

Challenge: Help this challenger brand
compete against a giant (the market
leader with nine times the
marketing spend).

Idea: We recommended that they
don’t advertise. Instead of spreading the
budget across multiple channels,
we focused on shopper marketing to
leverage the ‘golden mile’ in store.

Results: Nature’s Garden climbed to
number two in the market and became
the market leader in two of the major
retail chains in just two years.

BACK

NATURES GARDEN

Challenge: Help this challenger brand compete against a giant (the market leader with nine times the marketing spend).

Idea: We recommended that they don’t advertise. Instead of spreading the budget across multiple channels, we focused on shopper marketing to leverage the ‘golden mile’ in store.

Results: Nature’s Garden climbed to number two in the market and became the market leader in two of the major retail chains in just two years.

Contact Us










HOUSE OF BRAVE
THE OFFICES OF HYDE PARK BLOCK A, STROUTHOS PLACE HYDE PARK +27 (0) 87 250 1035